room with long brown sofa, chair and brown walls

Feel These Artisanal Rugs at Armadillo’s Latest L.A. Showroom

The Australian and American rug maker Armadillo has opened a new Los Angeles showroom in the La Cienega Design Quarter. Cofounders Jodie Fried and Sally Pottharst collaborated with Studio Goss on the gallery-like space with curved partitions that invite visitors to explore its collections. Petra and Staccato are two new rugs worth seeing (and feeling) in person. A thick pile of hand-knotted New Zealand wool, Petra is a restrained 1970’s-inspired shag with plaited tassels that invokes a sense of quiet. Staccato weaves silk and linen into a textured, seemingly improvised design. Both come in cool neutrals and several sizes (up to 10-by-14 feet) and are handmade in India. The founders also view the showroom as a creative hub; they’ll set the tone with an exhibit of Fried’s ceramics this spring.

room with long brown sofa, chair and brown walls
multiple earthen pots all gathered together
Jodie Fried Ceramics.
aerial view of chair on brown carpet
multiple rectangular carpets together

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