![exterior of building with glass panels](https://interiordesign.net/wp-content/uploads/2024/02/Interior-Design-Best-of-Year-2023-Moc-Design-Office-idx231201_boy_shiningmoment01-1024x768.jpg)
A Whirlpool Brand Experience Center Puts a Futuristic Spin on Laundry
2023 Best of Year Winner for Shining Moment
Appliances never looked so good. At W House–Whirlpool Brand Experience Center in Foshan, China, MOC Design Office, which stands for mood, observation, and creativity, put a new spin on laundry machines, turning a mundane shopping experience into an engaging one. The century-old brand sought to refresh its image and show off its state-of-the-art products; the firm responded with an intriguing interplay between a reflective 7,000-square-foot interior and exterior, its eye-catching, forward-looking qualities emblematic of the client’s ethos. The two-story project occupies an origamilike building with long eaves of mirrored stainless steel. MOC extended the material and jagged geometry indoors with faceted, reflective ceilings and a prism that divides the space. Product displays, like a floor-to-ceiling wall of black washers, are striking, while bursts of yellow acrylic add warmth. It’s a virtual whirlpool of innovation.
See Interior Design’s Best of Year Winners and Honorees
Explore must-see projects and innovative products that took home high honors.
![exterior of building with glass panels](https://interiordesign.net/wp-content/uploads/2024/02/Interior-Design-Best-of-Year-2023-Moc-Design-Office-idx231201_boy_shiningmoment01-1024x768.jpg)
![exterior of building with glass panels](https://interiordesign.net/wp-content/uploads/2024/02/Interior-Design-Best-of-Year-2023-Moc-Design-Office-idx231201_boy_shiningmoment01-1024x768.jpg)
![exterior of building with glass panels](jpg/interior-design-best-of-year-2023-moc-design-office-idx231201_boy_shiningmoment01-1024x768.jpg)
![interior of building with person walking through lobby](https://interiordesign.net/wp-content/uploads/2024/02/Interior-Design-Best-of-Year-2023-Moc-Design-Office-idx231201_boy_shiningmoment02-1024x768.jpg)
![interior of building with person walking through lobby](jpg/interior-design-best-of-year-2023-moc-design-office-idx231201_boy_shiningmoment02-1024x768.jpg)
![yellow panels inside of building](https://interiordesign.net/wp-content/uploads/2024/02/Interior-Design-Best-of-Year-2023-Moc-Design-Office-idx231201_boy_shiningmoment03-768x1024.jpg)
![yellow panels inside of building](jpg/interior-design-best-of-year-2023-moc-design-office-idx231201_boy_shiningmoment03-768x1024.jpg)
PROJECT TEAM
Yang Zhenyu; Liang Ningsen; Wu Xiuwei; Yang Zhenyu; Huang Zhentao; Yan Wending; Li Ruiwen; Xie Xinyu; Chen Qianyu.
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